[ocaml-biz] basics of Branding

[Martin Jambon]

On Fri, 27 Aug 2004, Brandon J. Van Every wrote:

> If I were to invoke something French about OCaml, I'd want to invoke
> some grand French engineering project.  The Eiffel Tower would be
> perfect, were it not for the language Eiffel.  I'm afraid the only other
> French engineering projects I can think of are the Concorde, the Statue
> Of Liberty, and the Channel Tunnel.
>
> I'm not even sure "It's French" has any value to the rest of the world.
> It may in fact be seen as a downright negative.  France isn't known as a
> powerhouse of the high tech world.  To the degree that anyone (at least
> in the USA) thinks anything about France at all, it is seen as an
> intellectually snobby culture.

For me, saying "It's French" is clearly negative for our purpose.
Visiting France is like traveling in the past (well, more like a selection
of the best parts of the past).


Martin